Dr Peter Mohn graduated as a psychologist and earned a PhD in Business Psychology at the University of Göttingen, Germany. He has worked for various leading global market research agencies since over 25 years and has specialized in travel research since 2004. The company he co-founded early 2007, m1nd-set, works as an insights partner and consultant to more than 135 companies in the travel industry from all around the world. m1nd-set is also the research partner of most travel retail associations. Today, Peter is the 100% owner and CEO of m1nd-set, and Swiss based m1nd-set is the worldwide leading agency in travel research, serving clients in all continents of the world. The agencies’ USPs are their unique insights knowledge, the fieldwork capacities at over 60 airports worldwide, and their subscription based tool Business 1ntelligence Service (B1S), which is based on ca 30.000 interviews annually since 2016 with Travel Retail shoppers across channels, covering the whole shopping journey in all categories and sub-categories.

Peter has a Norwegian passport, is a passionate father of four children, loves traveling around the world, has visited over 70 countries (and counting), loves to play golf, tennis or mountain bike in the Swiss mountains whenever time allows. Peter has lived and worked in six countries and speaks German, English, Swedish and Dutch.